Configuring KPI’s (Key Performance Indicators)

The KPI’s tab of the Tracking menu allows you to define your website’s “Target Pages.” These are the pages you want your website visitors to reach, the ones you identify as the final destination for your visitors as they navigate your website on the way to becoming customers or registering as members.

As Target Pages, you might wish include your sales checkout page, your new member registration page, a newsletter sign-up page, a software trial download page, or any page on your website you indentify as an important target for your visitors.

Enter your Target Pages

Target Pages are used in performance reports to calculate conversions. If no pages are defined here, all your Performance reports will be empty.

Choosing the right target files:

Logaholic profiles require a list of Target Pages in order to measure conversion rates for site performance. A Target Page is also known as a KPI (Key Performance Indicator). These specific pages or files are only requested when a certain action takes place, such as a page that displays when a customer is thanked for a purchase, completes a download, or registers for a subscription. These pages or files represent the final point of a transaction on the website and are how Logaholic determines when a conversion has taken place.

Example: A website called www.NewsAndInfo.com offers a newsletter. The performance of the website, its conversion rate, can be measured by the percentage of visitors who become subscribers to the newsletter. In this case, the final address visitors navigate to when they successfully subscribe to the newsletter is:

To measure the conversion rate in this scenario, we would enter the following into the KPI Target Files section of your Logaholic profile:

If the address of the page includes a subdirectory, such as “www.NewsAndInfo.com/news/newsletter_thanks.html,” we would enter:

Our sample website also includes pages where visitors can also purchase the organization’s printed publications. Knowing the percentage of visitors to the site that reach the final “thank you” page of the website’s shopping cart measures the conversion rate of visitors into paying customers. The process is the same as above, but this time, we include the base name of the last page or file of the order process, for example:

Add the base addresses of Target Pages in the profile, separating each with commas. The whole list for our example would now look like:

Click the “Save Changes” button at the top of the page to save your changes, or click the “Cancel” button to undo your changes.