Today’s blogpost is ‘for advertisers only’.
If you use Google Adwords or any another Pay Per Click solution – if you advertise in ANY way, please read this blog because it contains information that can save you a lot of money every single day.
If you are like us, money is in limited supply 😉 But, we have to spend money to make money so that is why we advertise. If we do things right, we make more than we spend.
Nevertheless, we all accept there is a great amount of ‘waste’ in all our advertising that we can’t quite put our finger on. Even online, where we should be able to track just about everything, we are sometimes being denied essential information needed to spend our money effectively.
One of the big advantages of Logaholic is that you are no longer dependent on what others tell you your statistics are. You can check their numbers against your own – and then some. In fact, you can use Logaholic to ruthlessly slash ineffective advertising. Below you will find out how.
If you’re new to our Web Analytics software, Welcome! You can download a free self-hosted edition here or you may subscribe to our 30-day Logaholic Live Trial (no installation required).
Keyword Based Advertising
Be on the lookout for keywords that you are paying for. Find the keywords that are bringing in a lot of visitors but have a low (if any) conversion rate. You can do this for different target files (Key Performance Indicators) to get a more complete picture.
Open your Logaholic and go to the Keyword Conversion (Premium) report. Choose at least a 3 month date range and an important target page. It is also recommended to use a segmentation filter here. With a segmentation filter for your specific ad system (usually Adwords) you will be able to see only the keywords that you’ve paid for. Logaholic includes a segmentation filter for Google Adwords by default, if you are using another ad system, please find here how to set up a new segmentation filter.
Make a list of the worst keywords and simply remove them from your adwords account – or other ad system. You have just saved money and you can be sure it will not impact your sales.
You can remove any paid keywords that do not convert, unless you have another reason for advertising on it. Perhaps you want your product to be found on a certain keyword for branding or positioning purposes, even though it doesn’t convert. That’s fine of course. But keywords that serve no specific purpose and don’t convert are just draining your ad budget – get rid of them.
Google’s conversion tracking that comes with Adwords will allow you to do something similar, but with two important differences:
1. Logaholic allows you to choose and compare any conversion target page, so you can evaluate conversion on different levels in your sales funnel.
2. Correct us if we’re wrong – but in our experience Logaholic seems to pick up a whole lot more conversions than Google’s javascript based solution. More accurate statistics mean much better decisions in this case.
Other Advertising
The process is the same as above, but this time look at the “Referrer Conversion” report (Premium) in Logaholic.
No matter where or how you advertise, clicks from a website to your site will leave a referrer. Simply find the referring sites that you advertise on to see the conversion rates.
Again, find sites that bring in a lot of traffic, but no conversions. You will want to stop advertising on these sites.
Regards,
The Logaholic Team
P.S. Invest Wisely.
We started this article by telling you that you could slash advertising cost and save money. What’s even more interesting is this: Invest the money you save back into the advertising that DOES work. This way you don’t
save costs, but you make much more money with the same expense!