Hi Everyone,
Today’s post is ‘for advertisers only’ …
If you use Google Adwords or any another Pay Per Click solution – if you advertise in ANY way, please read this post because it contains information that can save you a lot of money every single day.
If you are like me, money is in limited supply … But, we have to spend money to make money so that is why we advertise. If we do things right, we make more than we spend.
Nevertheless, we all accept there is a great amount of
‘waste’ in all our advertising that we can’t quite put our
finger on. Even online, where we should be able to track
just about everything, we are sometimes being denied essential
information needed to spend our money effectively.
One of the big advantages of Logaholic is that you are no
longer dependent on what others tell you your statistics
are. You can check their numbers against your own –
and then some.
In fact, you can use Logaholic to ruthlessly slash
ineffective advertising. Here’s how:
For Keyword Based Advertising:
Open your Logaholic and go to the Keyword Conversion report.
Choose at least a 3 month date range and an important target
page (Key Performance Indicator).
Be on the lookout for keywords that you are paying for.
Find the keywords that are bringing in a lot of visitors but
have a low (if any) conversion rate. You can do this for
different target files to get a more complete picture.
Make a list of the worst keywords and simply remove them
from your adwords account – or other ad system. You have
just saved money and you can be sure it will not impact
your sales.
You can remove any paid keywords that do not convert,
unless you have another reason for advertising on it.
Perhaps you want your product to be found on a certain
keyword for branding or positioning purposes, even though it
doesn’t convert. That’s fine of course. But keywords that
serve no specific purpose and don’t convert are just
draining your ad budget – get rid of them.
Google’s conversion tracking that comes with Adwords will
allow you to do something similar, but with two important
differences:
1. Logaholic allows to to choose and compare any conversion
target page, so you can evaluate conversion on different
levels in your sales funnel.
2. Correct me if I’m wrong – but in my experience Logaholic
seems to pick up a whole lot more conversions than Google’s
javascript based solution. More accurate statistics mean
much better decisions in this case.
For Other Advertising:
The process is the same as above, but this time look at the
“Referrer Conversion” report in Logaholic.
No matter where or how you advertise, clicks from a website
to your site will leave a referrer. Simply find the
referring sites that you advertise on to see the conversion
rates.
Again, find sites that bring in a lot of traffic, but no
conversions. You will want to stop advertising on these
sites.
If you are advertising on Google’s mystical Content network
(Adsense), you might agree that getting traffic from the
Content Network to convert is a challenge. However, this is
only because you don’t have enough information – until now 🙂
We’ve now built in extra detection for traffic coming from
googlesyndication.com (the content network ad system) so it
resolves back to the source domain where your ad was clicked
on. Ahh – Revolution!
Now you can cut out the massive amount of crappy clicks
(excuse my french) from deceptive, low quality or off-topic
sites. Again, check the Referrer Conversion reports. Make a
list of the worst sites and add them to the Site Exclusion
List in your Google Adwords campaign settings.
The ‘adsense’ feature is hot off the press as I’m writing
this, so I’m evaluating my own statistics with it now.
I am shocked to see that no less than 60% of my ‘content
network’ traffic is coming from one single site that
produced NO conversions!
Upon further investigation it seems that the website has
placed the Google Ad code on a very tricky spot, causing
lots of people to click on my banner accidentally.
Let’s do some math (these are real numbers). At the moment,
(march 2007) I am spending about $50 dollars a day on the
Google content network. I just found out that 60% is
basically trash. I have been paying for this same traffic
for at least 30 days. That’s $1500 of which $900 (!)
dollars is simply WASTED.
Actually, this is a beautiful example of the value that
Logaholic can offer you.
If your situation is anything like mine think about how much
money you could be throwing away each day.
In my case, it would take less than 2 days to earn back the
cost of a Logaholic license.
Repeat.
In my case, it would take less than 2 days to earn back the
cost of a Logaholic license 🙂
So, why not just order Logaholic now, it’s a no brainer at only $47 !
http://www.logaholic.com/order/
A final note, I started this post by saying that you
could slash advertising cost and save money.
What’s more interesting is this: Invest the money you save
back into the advertising that DOES work. This way you don’t
save costs, but you make much more money with the
same expense…
On that note, have a great day!